Privacy Policy

Last updated October 14, 2026

Who we are

We sell mortuary-punk apparel at halfdeadco.com. Half-Dead Co. is run by James Brinkerhoff, an individual based in the United States. He is responsible for the data described here. If that changes, for example when a company takes over running the store, this page will say so and name who.

The short version

There are no customer accounts. You check out as a guest.
We never see your card number: Stripe handles payment.
We don't sell or rent your data, and we don't use advertising trackers.
This site sets no cookies.

When you place an order

Checkout happens on Stripe's own payment page, which collects your email address, name, shipping address and card. From that, we receive and keep your email address, your shipping name and address, what you ordered and what it cost. We use them to make and ship your order and to email you an order confirmation. Orders are stored in our own store system and shown in Revealed Studio, the tools we use to run our shops.

If you sign up for the newsletter

We store your email address, whether you've confirmed, where on the site you signed up, when you confirmed or unsubscribed, and whether mail to you has bounced. We email you a link to confirm before you get anything else. Every newsletter has an unsubscribe link, and it stops the mail at once. We keep your record, marked unsubscribed, so that the unsubscribe keeps being honoured. If you want it deleted entirely, ask us.

For each newsletter we send you, we record when it was sent, whether it was delivered or bounced, and whether you opened it. Clicks are counted per link as totals for each issue, not per person. We do not store your IP address or your browser's user agent for any of this. To slow down automated sign-ups, a one-way scrambled form of the IP address is counted for a short time; the address itself is not stored.

If you use the contact form

Your name, email address and message are saved to our Studio inbox so we can reply, and stay there until we delete them.

To stop the form being flooded, the IP address a message is sent from is kept for up to an hour to count messages, then deleted.

What we keep in your browser

Your cart is kept in your browser's local storage so it survives a page reload. It never leaves your device until you check out. If you switch between light and dark, that choice is kept there too. Clearing your site data removes both.

Other companies that handle data for us

Stripe processes payments. It gets your email address, name, shipping address and card details, under its own privacy policy.
Printful prints and ships your order. It gets your name and shipping address, and what to print. It does not get your email address.
Cloudflare runs our domain, hosts this site and its database, stores our backups and images, delivers our emails (order confirmations, the newsletter, replies), and provides Turnstile, the bot check on our forms and checkout.

How long we keep things

Orders: kept for tax and accounting. We don't delete them on a schedule.
Newsletter records: until you ask us to delete them. Unsubscribing marks the record; it does not delete it.
Contact messages: in our Studio inbox until we delete them.
Backups: copies of the store are kept in backups, so something deleted can remain in a backup for a while after it is gone from the store.

Your requests

To find out what we hold about you, get a copy, correct it, or have it deleted, use the contact form or email the address below, and say what you want. There is no self-serve tool: James handles each request by hand. We may ask you to confirm the request comes from you. We keep what tax and accounting rules require us to keep, and delete the rest.

Changes

When this page changes, the date at the top changes with it.

Contact

Email hello@halfdeadco.com, or use the contact form.

Support across the Revealed network, whose tools run this store, is at support@revealed.social.